CHALLENGE

Alpha’a, a 2-year-old startup in mid-2019, wanted to quickly expand it’s crowd-sourced and pre-curated B2B PropTech fine art sales business in New York City and throughout the United States. The Brazil originated firm, headed by two expert fine arts professionals, had gained good traction through the partners’ extensive global arts network, but did not have the real estate and PropTech ecosystem connections to grow their business quickly and efficiently. Based in New York City, and already planning to expand beyond Brazil and the US to Europe in September 2019, Alpha’a needed an advisor with global experience in real estate and PropTech startups, as well as an ability to recognize the unique intersection of property and fine art that the firm had identified.